I. Introduction to Content Marketing Understanding the Basics Content marketing is a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. Its goal is to drive profitable customer action. Unlike traditional marketing, content marketing relies on offering users high-quality, useful content rather than direct sales pitches. Evolution of Content Marketing The concept of content marketing is not new. It has evolved from simple brochures and guidebooks of the early 20th century to today’s digital content, which includes blogs, videos,…
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